Siamo stati all’evento di presentazione dei prodotti MY CAR, distribuiti in esclusiva da Tavola S.p.A., a Milano che per l’occasione ha svelato la sua nuova veste, frutto di un’esperienza e di una passione consolidate nel mercato per la cura dell’auto.


Una rivoluzione per MY CAR che parte dal più recente e moderno brand logo, dalla forma circolare che esprime un forte richiamo al mondo dell’auto, in cui predomina il già consolidato rosso MY CAR, sinonimo di tecnicità e performance.

Il tutto a vantaggio dell’impatto visivo e dell’immediatezza nella riconoscibilità del brand da parte del consumatore, al fine di aumentarne il legame e la sintonia con la marca.

Una gamma rinnovata, ampliata che con assoluta completezza mira a valorizzare gli elementi chiave di prodotto quali la facilità di utilizzo, innovazione, unicità e affidabilità per differenziarsi dagli altri player presenti sul mercato, con un posizionamento da “Specialista”. I nuovi flaconi inoltre utilizzano materiali moderni dalla forma ergonomica e con erogatori più pratici.

gamma_mycarPer rispondere alle esigenze sempre maggiori del consumatore la nuova linea MY CAR vanta un’offerta di prodotti per i quali quattro esclusivi benefit ne valorizzano la tecnicità, la qualità e l’efficacia:

  • Formula barriera: L’introduzione di particolari tensioattivi permette di proteggere le superfici interne ed esterne dell’auto da agenti contaminanti come acqua, sporco, sale e preservare l’originale brillantezza più a lungo nel tempo.
  • Con Neutrodor: Evidenzia la presenza di una molecola attiva nella composizione di alcuni prodotti per uso all’interno dell’auto, che svolge un’efficace azione di eliminazione dei cattivi odori e agenti allergizzanti.
  • Qualità professionale: Tecnicità, specificità ed efficacia dei prodotti con prestazioni paragonabili a prodotti per uso professionale.
  • Effetto immediato: Evidenzia una particolare rapidità di azione del prodotto e ne rafforza il mantenimento della promessa.

La nuova gamma che conta oltre trenta referenze si suddivide in 6 famiglie di prodotti che rispecchiano le categorie presenti nel mercato e che facilitano la scelta di acquisto del consumatore finale per identificare con facilità il prodotto adatto a soddisfare ogni specifica esigenza grazie anche ad una nuova veste grafica che aumenta la visibilità a scaffale e ne semplifica il riconoscimento:

La nuova gamma di prodotti MY CAR, distribuita da Tavola S.p.A, è già in commercio presso la Grande Distribuzione e i punti vendita di Autoricambi e Autoaccessori, in tutto il territorio nazionale.

Per maggiori info sui prodotti MY CAR QUI.


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