Dopo aver presentato la 500e stormtrooper al Los Angeles Auto Show, Garage Italia Customs è ancora una volta protagonista all’interno della forte campagna promozionale di Fiat per il lancio del settimo episodio della saga di Star Wars.

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Per celebrare l’arrivo sugli schermi di tutta Europa di , FCA ha infatti deciso di “invadere” le premiere di Spagna, Germania, Svezia, Danimarca, UK e Turchia con 12 vetture identiche alla 500e stormtrooper e di presentare in anteprima mondiale due modelli dedicati ai droni protagonisti del film, R2-D2 e BB-8, al fianco di una 500 stormtrooper tailor made, per la proiezione in Svizzera.

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L’hub creativo di Lapo Elkann, specializzato nel mondo delle personalizzazioni a 360 gradi, ha cosi realizzato 12 wrapping kit per replicare in ogni dettaglio la livrea verniciata del concept originale. I kit sono stati spediti ai rispettivi applicatori dei Paesi coinvolti nell’iniziativa, in un packaging personalizzato, e sono stati accompagnati da un set di istruzioni dettagliato estremamente curato anche dal punto di vista grafico: elementi che sottolineano ancora una volta la ricerca della perfezione in ogni ambito e la cura del dettaglio di Garage Italia Customs.
Il Centro Stile di Garage Italia Customs, oltre a ricreare le livree ispirate ai due droni, ha voluto fortemente caratterizzare gli esterni delle vetture con un effetto “damage”, per riprodurre i segni del tempo e delle battaglie galattiche. I Maestros del Garage hanno così potuto esprimere al massimo le loro abilità, dando vita a una verniciatura unica per i due modelli dedicati alla Svizzera. Lo spettacolare risultato è stato ottenuto con un’innovativa tecnica di aerografia e una finitura finale opaca in rilievo
3D, che regala forti sensazioni tattili.

La livrea della BB-8 continua anche sui vetri, pellicolati con speciali film “one-way”. La particolare struttura microforata delle pellicole stesse consente infatti di vedere attraverso la verniciatura come se non esistesse, con una visione al pari delle tradizionali pellicole oscuranti. La R2-D2 è invece caratterizzata da un film oscurante al 100% e dalla pellicolatura “one-way” del
tetto panoramico. L’abitacolo delle due vetture riprende gli stessi elementi del design della 500e stormtrooper, quali
i sedili rivestiti in pelle Foglizzo e Alcantara®, con abbinamenti cromatici legati alla livrea esterna: bianco, grigio e arancione per la BB-8 e bianco e blu per la R2-D2. Ritroviamo inoltre la stessa cura per i dettagli anche sui poggiatesta, con i loghi ricamati e sul volante, sempre in pelle Foglizzo e Alcantara® con cuciture a contrasto.

La dashboard è stata completamente aerografata a mano con l’effetto “damage” della carrozzeria esterna, che riproduce l’usura delle corazze dei due droni. Sul lato passeggero è facilmente riconoscibile il logo di Star Wars: The Force Awakens. Sono invece in pelle Foglizzo il rivestimento del cruscotto e del cruscottino con cuciture a contrasto. Infine i designer del Centro Stile di Garage
Italia Customs hanno scelto l’Alcantara® per rivestire completamente il cielo e ogni singolo dettaglio dell’abitacolo.

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