A MIDO, Milano Eyewear Show, l’evento professionale dedicato all’occhialeria più importante del mondo, in programma a Fieramilano dal 24 al 26 febbraio 2018 la parola chiave è “innovazione”.

attends MIDO 2017, the Milano Eyewear Show, during Milan Fashion Week FW17 on February 25, 2017 in Milan, Italy.

Dopo le ultime edizioni record, MIDO consolida la sua leadership confermando il tutto esaurito in termini di espositori e preparandosi ad accogliere decine di migliaia di visitatori professionali provenienti da tutto il globo.
La 48° edizione della manifestazione più importante al mondo per dimensioni e rappresentatività di tutte le anime dell’universo occhiale accoglierà i grandi gruppi industriali multinazionali produttori di montature, lenti e occhiali da sole, le aziende medio‐piccole più votate alla sperimentazione e all’avanguardia creativa, le start‐up che sempre numerose si affacciano a questo affascinante comparto, i produttori di strumentazioni, macchinari e componentistica e le collettive delle manifatture asiatiche
più interessanti.

attends MIDO 2017, the Milano Eyewear Show, during Milan Fashion Week FW17 on February 25, 2017 in Milan, Italy.

“Quest’edizione racconterà la vivacità, le idee, i progetti e la spinta all’innovazione di un settore in costante evoluzione, dove aziende all’avanguardia per ricerca e sviluppo cercano di reinventare in modo audace e creativo un oggetto che da secoli, campeggiando sul nostro volto, caratterizza come nessun altro la nostra identità – spiega Giovanni Vitaloni, presidente di MIDO. C’è grande attesa per le novità che saranno presentate in fiera in termini di processi produttivi, stile, design e tecnologia perché è a MIDO che viene delineato il presente e il futuro dell’occhiale, qui si svelano le nuove collezioni che diventeranno i must‐have dei consumatori e degli appassionati di occhiali di tutto il mondo.”

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